Call Tracking Guide

Tracking Numbers & Attribution in CallGauge AI

Learn how tracking numbers, number pools and Dynamic Number Insertion help you measure inbound calls and connect them with the marketing sources that generated them.

Understanding Call Tracking

Tracking numbers are the foundation of call tracking in CallGauge AI. They allow you to measure inbound calls, identify where they came from and review the marketing activity connected with each conversation. Choose a single tracking number for a fixed source or a number pool when using Dynamic Number Insertion on your website.

Tracking numbers

Measure calls from a fixed campaign, channel or marketing source.

Number pools

Support visitor-level website attribution through Dynamic Number Insertion.

Call attribution

Identify the source, campaign and other supported marketing data connected with each call.

Call reporting

Review call activity, recordings and attribution information in one workspace.

Choose the Right Number Setup

Use a single tracking number for one fixed source. Use a number pool when you need Dynamic Number Insertion for website visitor attribution.

Understand Tracking Numbers

A tracking number is a phone number assigned to a marketing source, campaign or channel. When someone calls it, CallGauge AI records the call and connects it with the source configured for that number.

Google Ads campaigns

Google Business Profile

Social media campaigns

Offline marketing materials

Best Use

Use one tracking number when you want to measure calls from a fixed source without replacing phone numbers dynamically on your website.

CallGauge AI tracking numbers screen showing purchased phone numbers and source assignments.

Expected Result

You understand how a single tracking number measures calls from a fixed campaign or source.

Understand Number Pools

A number pool contains multiple tracking numbers used by Dynamic Number Insertion. CallGauge AI temporarily assigns a number from the pool to a website visitor so the resulting call can be connected with that visitor's session and marketing source.

When a Number Pool Is Required

Purchase a number pool when you want Dynamic Number Insertion and visitor-level website attribution. A pool is not required for a single fixed tracking number.

CallGauge AI number pools screen showing multiple tracking numbers for Dynamic Number Insertion.

Expected Result

You understand when to use a number pool instead of a single tracking number.

Configure Dynamic Number Insertion

Dynamic Number Insertion replaces the phone number shown on your website with a tracking number from the selected pool. This allows CallGauge AI to connect website calls with supported visitor, campaign and source data.

Select the purchased number pool

Add the website or domain

Install the CallGauge AI tracking script

Confirm number replacement

How It Works

Visitors arriving through supported marketing sources can see tracking numbers from the assigned pool. Calls to those numbers are then connected with available attribution data.

CallGauge AI Dynamic Number Insertion configuration with website, number pool and tracking script settings.

Expected Result

Dynamic Number Insertion is configured to attribute supported website calls.

Understand Call Attribution

Call attribution connects an inbound phone call with the marketing activity that generated it. The available attribution information depends on the tracking setup, visitor journey and connected integrations.

Google Ads

Organic search

Direct traffic

Referral traffic

Social media

Offline campaigns

Attribution Availability

Not every call will contain the same level of attribution detail. The available data depends on the number setup, tracking script, visitor source and connected platforms.

CallGauge AI call details screen showing source, campaign and supported attribution information.

Expected Result

You can identify the available source and campaign information connected with a tracked call.

Review Calls and Attribution

Open the Call Log and select a conversation to review its details. CallGauge AI displays the call activity along with any available AI insights and attribution information captured by your tracking setup.

Caller information

Call duration

Call outcome

Call recording

AI summary and transcript

Available attribution details

Expected Result

You can open a tracked call and review its available marketing attribution data.

Test Your Tracking and Attribution Setup

Test the setup before relying on it for campaign decisions. Confirm that the correct tracking number appears, calls route through the attached call flow and the resulting call is recorded in CallGauge AI.

Call the tracking number

Confirm the destination phone rings

Verify the call appears in the call log

Review the captured attribution data

Testing Dynamic Number Insertion

Visit the website through a supported source, confirm the displayed number changes and then place the test call during the same session.

CallGauge AI test call showing call routing and captured attribution information.

Expected Result

Your test call appears in the Call Log with its recording, AI Summary and transcript. If configured, attribution information is also available for review.